A recent campaign advertisement promoting President Joe Biden spotlights his working-class heritage rooted in Scranton, Pennsylvania. The ad also emphasizes his commitment to lowering high inflation costs.
According to Newsmax, The one-minute ad, titled “Never Left,” highlights Biden’s understanding of the struggles faced by working people and the affordability concerns of the middle class. It asserts that he is actively working on passing legislation to alleviate these financial burdens.
This advertisement is part of a 16-week, $25 million campaign initiative that commenced in September. Its goal is to underscore Biden’s blue-collar background and advocate for policies that support the diminishing middle class while providing assistance to low-income families, according to a report from the Washington Examiner.
The Washington Examiner report also notes that the ad aims to counteract historic inflation rates that have marked Biden’s presidency since 2021, resulting in a substantial increase in energy prices, particularly by 37%.
As per data from the FiveThirtyEight polling website, 55.1% of voters express dissatisfaction with Biden’s performance as president, while his approval rating stands at 39.8%.
Recent polls indicate that Biden trails former Republican President Donald Trump by as much as 9 percentage points. In a hypothetical rematch of the 2020 election, Biden garners only 42% support, as reported by ABC News on September 24th.
Additionally, a significant portion of Americans, accounting for 44%, claim that they are worse off now compared to before Biden assumed office in January 2021. This figure represents the highest such percentage since 1986.
Regarding the handling of the immigration crisis at the southern border, just 23% of Americans approve of Biden’s approach, while 45% “strongly” disapprove.
Furthermore, a substantial majority of Americans, amounting to 74%, believe that Biden, who is 80 years old, is too old to seek another term.
Conversely, former President Donald Trump, aged 77, has been gaining popularity among voters, with 48% now expressing approval of his performance as president. This marks a 10-percentage point increase from the 38% approval rating he held when leaving office in January 2021.
The Washington Examiner highlights the close correlation between Biden’s approval ratings and commodity prices, particularly oil and gasoline. Gasoline prices have surged to an average of approximately $5 per gallon nationwide. Furthermore, oil futures recently reached over $95 per barrel, the highest price since August 2022, which could potentially lead to further increases in gasoline prices.