Is your grocery bill climbing faster than your paycheck? Millions of Americans are feeling the squeeze this year — and it’s not from Washington’s usual income tax. It’s a hidden “stealth tax” many are blaming on President Donald Trump’s tough new tariffs aimed at forcing China and other countries to play fair on trade.
A new nationwide survey from Omnisend reveals the stunning numbers: U.S. households are now spending an extra $12.2 billion every single month since Trump reinstated his America-first trade duties. That’s an average of $47 more per person, and 1 in 7 Americans report their monthly expenses have jumped by $100 or more.
Prices Rising Across the Board
Two-thirds of shoppers say they’ve noticed price hikes since tariffs took effect — especially at Amazon (34%), Temu (30%), and Walmart (27%). And it’s not just online shoppers feeling the crunch. From grocery aisles to hardware stores, import costs are trickling down to everyday Americans.
Why Trump Says It’s Worth It
Critics warn tariffs act like a tax on consumers. But Trump supporters argue they’re an investment in America’s future — one that will bring back jobs, strengthen manufacturing, and break our dangerous dependence on China. The administration points out that inflation remains stable and tariffs have already generated billions in revenue for the U.S. Treasury.
In fact, 68% of Americans say they’ve begun avoiding Chinese e-commerce platforms like Temu, Shein, and AliExpress — a major shift in shopping habits. The move comes as Trump ended the “de minimis” loophole that allowed foreign sellers to ship items under $800 without paying U.S. duties.
A Patriotic Choice at the Checkout
The survey also found 43% of Americans are now willing to pay more for products labeled “Made in America,” up from 40% earlier this year. For many, it’s not just about the price tag — it’s about standing up for American workers.
Still, support for tariffs has slipped from 34% to 28% in recent months, with opposition climbing from 42% to 49%. Omnisend’s Marty Bauer explains why:
“Tariff pressure builds in layers. First it hits small orders and basics, then larger purchases. Retailers are finding creative ways to offset sticker shock — bundling items, changing package sizes, and adjusting return policies.”
More Tariffs Coming
Trump’s “reciprocal tariffs” took effect August 7 after two temporary pauses. More duties — including a 25% tariff on Indian exports — are set to roll out in the coming weeks. Commerce Secretary Howard Lutnick told Fox Business the U.S.-China tariff truce, set to expire August 12, will likely be extended — keeping the pressure on Beijing while giving American manufacturers breathing room.
For now, the question is whether Americans see these tariffs as a crushing stealth tax — or a necessary shield against China’s economic dominance. Either way, the bill is coming due at the checkout counter.